Availability Bias

• Availability bias occurs when individuals make judgements about the likelihood of future events according to how easy it is to recall examples of similar events
• What is availability bias?

  Availability bias occurs when individuals make judgements about the likelihood of future events according to how easy it is to recall examples of similar events
• Availability bias leads to people making decisions on information provided
• What does availability bias lead to?

  Availability bias leads to people making decisions on information provided