Implementation of change through systematic planning, organizing and implementation of change to reach desirable future state without affecting continuity of business
Seeks to create significant, fundamental shifts in how an organization operates and organizes itself
Involves introducing new strategies, processes, systems, and structures that shift the way the company operates
Moreradical - can involve overhauling existing operations or introducing larger, systemic solutions that may span across multiple departments
Requires deep level of commitment from leaders and employees alike as it often requires them to let go of traditional ways of doing things in order to embrace new systems and procedures
Involves making corrections or improvements to existing systems, processes and structures in order to bring about more efficient and effective operations
Creation of a relationship that permits the client to perceive, understand, and act on the process events that occur in [his or her] internal and external environment in order to improve the situation as defined by the client
To provide valued direction for designing, implementing, and assessing organizational changes
Can also energize commitment to change by providing members with a common goal and a compelling rationale for why change is necessary and worth the effort