drug therapy and behavioural interventions may be more preferable due to being less demanding - although drug therapy has issues in that it does not treat the cause of the addiction, only the symptoms -> an interactionist approach with drug therapy to reduce addiction and CBT to address root causes would be most effective
but CBT doesn't actually treat root causes - believes addiction is due to cognitive dysfunction - this focus on cognition ignores the influence of wider problems e.g., socio-economic situations, family context, current stresses