The idiographic approach involves studying individuals and focusing on their unique approaches
The approach doesn’t make generalisations to the wider population
The believe it’s irrelevant to try to develop universal laws of behaviour usually use qualitative methods of conducting research
Strengths of idiographic approaches
Detailed accounts about an individual
Use of methods such as case studies provide a more complete understanding about the behaviours that individual exhibits, and the possible roots of these behaviours
Can complement the nomothetic approach by giving more in depth information about general laws, or challenging these laws
Single case studies generate hypotheses for further research, revealing important information about functioning that contributes to our overall understanding of behaviour
Methods often employed are very restrictive, and can be said to lack scientific rigour
Open to multiple types of bias, as they rely on the subjective interpretation of the researcher
Reduce the meaningful generalisations that can be made from such research
Generalisations cannot be made without further examples, as there is no adequate baseline with which to compare behaviour and extrapolate to other populations
The nomothetic approach involves the study of a large group of people and then the generalisation of conclusions to the wider population with the goal to develop laws and theories about all human behaviour
Nomothetic approaches are a type of quantitative research method
Strengths of nomothetic approaches to psychological investigations
Regarded as scientific
Employ methods that give a precise measurement
Allow for the prediction of behaviour
Objective and controlled methods allow for replication and generalisation
Enables psychologists to establish 'norms' of typical behaviour, giving psychology greater scientific credibility