Sex-role stereotypes become seen as the norm and the "expected" masculine and feminine way to behave, as a result people feel pressured to conform to them
Bem believed that it is psychologically healthier to avoid fixed sex-role stereotypes and that men and women should adopt a range of feminine and masculine behaviours that suit their individual personality
More recent attempts to measure androgyny have measured not just personality characteristics but additional aspects of gender-related behaviour such as interests and abilities
The body's chemical messengers. They travel through the bloodstream from the glands. They influence our mood, stress response and bonding between baby and mother