Cars are designed to slow people down over a longer time when they have a crash - the longer it takes for a change in momentum, the smaller the rate of change of momentum, and so the smaller the force
Crumple zones crumple on impact, increasing the time taken for the car to stop
Seat belts stretch slightly, increasing the time taken for the wearer to stop
Air bags inflate before you hit the dashboard of a car. The compressing air inside it slows you down more gradually than if you had just hit the hard dashboard