Choice architecture and framing.

• What is Choice Architecture?:

  • Choice architecture describes how the decisions we make are affected by the layout, sequencing and range of choices that are available
• What is Choice Architecture?

  • Choice architecture describes how the decisions we make are affected by the layout, sequencing and range of choices that are available
• An example of choice architecture is getting more people to eat healthier by altering the design of the canteen
• What is an example of choice architecture?

  An example of choice architecture is getting more people to eat healthier by altering the design of the canteen
• What is Framing:

  • Framing is the tendency for people to be influenced by the context in which the choice is presented when making a decision
• What is framing?

  Framing is the tendency for people to be influenced by the context in which the choice is presented when making a decision
• An example of framing is when food packaging presents key information like low fat
• What is an example of framing?

  An example of framing is when food packaging presents key information like low fat