conformity

• internalisation - occurs when a person accepts the groups norms
• internalisation have a private and public change of opinions and behaviours
• changes are permenant with internalisation
• internalisation is the strongest form of conformity
• identification - when someone conforms so you can identify and be part of a group
• with identification your opinions are only publically changed so you can be accepted into a group
• compliance involves going along with others in public but not changing personal opinion and behaviour
• compliance creates a superficial change
• compliance is the weakest form of conformity
• normative Social influence is about the desire to behave like others and not look foolish
• normative Social influence is the explanation for compliance
• normative Social influence is when you want to gain approval and not be perceived as deviant by other members of the group
• informational social influence is who has the better information, you or the group
• informational social influence is often unsure about what behaviours and beliefs are right or wrong so people follow the behaviour of the group they want to be right
• informative Social influence leads to internalisation
• informational social influence occurs when there is ambiguity