Sales process

Cards (8)

Sales process 
the process of persuading a customer to buy the products
Product knowledge  
how well staff know the features of the products and service issue
Customer engagement 
the attempt to make a customer feel part of something rather than an outsider
Customer feedback 
comments, praise or criticisms given to the company by customers
Post sales service 
anything provided after you paid for and received the product
to succeed the the sales process:
strong product knowledge and therefore helpful advice from staff
speedy and efficient service
customer engagement
responses to customer feedback
excellent post-sales service
Benefits of good customer service
customer feel valued, are loyal and likely to repeat purchases
harder for competitors to steal customers if loyal
satisfied customers attract more customers to the business
satisfied customers create positive working environment and reputable employer
developing a reputation for good customer service can develop into competitive advantage
The Sales Process
customer interest
speed and efficiency of service
customer engagement
post sales service
customer loyalty