Relies on study of social facts in a systematic and scientific way
Key Ideas
Observe behaviours and actions of people > explained by social norms they've been exposed to through socialisation > structural forces shape behaviour of individuals
Macrostructural = society influences individual action
Objective and quantitative data
Society can be studied scientifically like other sciences
Primary methods
Survey
Questionnaires
Structured interviews
Lab experiments
Strengths
Reliable = can be replicated
Macro scale = representative
Quantitative data = more objective and scientific
Limitations
Lack validity = may show trends but can't explain why
Not representative = doesn't gain an insight as to why they do it
Neglects actions of individuals = only focuses on structural forces