1.2.1 customer needs

• 4 main customer needs

  • convenience
  • choice
  • price
  • quality
• benefits of meeting customer needs

  • possible customer loyalty
  • customers more likely to recommend to others
• quality


  customers have differing expectations of quality. some expect the highest quality whilst others are satisfied with less e.g. someone who spends £4 in morley’s will have lower expectations than someone who spends £40 in a gourmet restaurant
• price


  lowering prices increases sales. the price that customers are willing to pay depends on the value they place on the product.
• choice


  customers love to have a choice because we all have different tastes

  and needs. e.g. maccies provides a variety of choices on its menu such as beef, chicken and veggie choices served in a variety of ways
• convenience


  if businesses can make life easier for customers, then they are more likely to meet their needs e.g amazon offering next/same day delivery