it is when we forget things because one memory has disrupted or interfered with another memory
when information goes to the LTM it can be permenant
forgetting is most likely as we can't get access to them even though they are available
what is proactive interference?
Past learning interfering with new learning
what is retroactive interference?
recent learning interfering with old learning
a supporting study is McGeoch and McDonald where they made the participant learn 10 words until the could recall them with accuracy and thye had 6 different groups with different words
findings of McGoech and McDonald is that when participants was asked to recall the original set of words the words that were similar had the worst recall. This shows that interference is strongest when memories are similar
a supporting study is Baddeley and Hitch where they asked rugby players to recall names of teams they had played during the rugby season
Baddeley and Hitch found that players who played the most games had the worst recall