1 in 4 homes overcrowded, negative perception (historically poor), young men joining gangs, unemployment, inaccessible medical care, for the olympics
how was london stratford rebranded
increase in greenspaces and riverside walks, pylons placed undergound, more leisure facilities and sports, increase in large family homes, removal of clayslane and travellers, better transport, more jobs, construction college, 95% reused materials (like the media centre made into office blocks), stratford city shopping centre, locals getting a choice (lighting)
what are the postives to london's rebranding
100,000 jobs created, more affordable homes, more attractive place to live, better perception, less overcrowding, increase in skils due to construction college, locals had a choice
what are the negatives to london's rebranding
cost 9.3 million, people like clayslane and travellers removed (given 8,500 compensation), homes increased in price due to demand, risk of gentrification, lots of jobs lost from factories, there is still poverty
