The process of comparing the projected or estimated costs and benefits (or opportunities) associated with a project decision to determine whether it makes sense from a business perspective
BCR calculations should be considered alongside other factors like risk, uncertainty, strategic alignment, and qualitative considerations to make well-informed investment decisions
A benefit-cost ratio (BCR) serves as a critical tool in evaluating the economic viability of projects or investments, with a BCR greater than 1 indicating potential profitability and a BCR less than 1 suggesting potential economic inefficiency or losses