Moreover, the theory can be criticised for lacking temporal validity as this theory was created in 1962. Since then there has been a rise of online dating which has changed the process of the beginning a romantic relationship. Some would argue it has reduced the importance of some social demographic variables, such as geographical location. Applications such as Tinder and Match.com have made meeting potential partners easier than ever. Therefore, filter theory may not be as appropriate in modern society as a factor affecting attraction in romantic relationships.