The assumption that a quality from ONE group of people applies to EVERYONE
Gender bias
Researchers BIASED judgement of one gender based on STEREOTYPES
Types of gender bias
Alpha bias - EXAGGERATED difference between genders
Beta bias - MINIMISED difference between genders
Androcentrism - BIAS for the MALE gender
Freud's theory of the phallic stage
Argued children desired their OPPOSITE gender parent, whereas girls did not experience the same behaviour causing a WEAKERSUPEREGO
Fight or flight
Research was based on MALE ANIMALS.TAYLOR et al. Argued females' higher levels of OXYTOCIN created a 'TEND AND BEFRIEND' response
PROMOTES SEXISM
Murphy et al. claim women are UNDERREPRESENTED in research, meaning male researchers would stereotype them as being unable to complete complex tasks.
GENDER DIFFERENCES ARE FIXED.
Maccoby and Jacklin argued girls are better at verbal skills and boys have better visual and spatial skills. HOWEVER, Joel et al. found no differences in brain scans.