AO3

• a strength is that there is useful application in helping understand the development of phobias and develop a treatment for them
• a strength is that it used scientific principles therefore has high internal validity
• a strength is that due to high controls you can have a high degree of certainty that Alberts fear was created due to the association and nothing else
• a weakness is that there is low ecological validity because the study was conducted in artificial environment
• a weakness is that it is not possible to generalise the study to everyone because it was only done on one person