Difference or bias?

• its common to mistake differences for bias
• studies often reveal variations among cultural groups
• Myer and diener found that more individuals in individualistic cultures report subjective well-being compared to collectivist cultures

  The differences are factual
• Cultural bias is about psychologists distorted views due to their own cultural background affecting their theories and studies
• Findings differences in SWB may stem from cultural bias,if SWB is measured using a questionnaire devised by Western researchers,questions likely reflect western perspective on SWB
• biased testing methods make cultural groups appear distinct