Intro

• 1

  • A culture refers to the rules, customs, morals and ways of interaction that unite members of a society or group together butcan also perceive how we see, feel or think
  • Cultural bias is a tendency to ignore cultural differences and interpret all phenomena through the lens of one culture
• 2

  • Traditional psychology is largely rooted in western ideas, given that a significant proportion of researchers and research participants worldwide are from western cultures
  • Consequently, psychological theories and research techniques tend to reflect a western view
  • Therefore, when applied to different cultures, the knowledge base may share a cultural bias