Conclusion

• 1 

  • In conclusion, cultural bias has a significant impact on psychological research
  • However, other factors such as age and gender should also be considered
  • Cross cultural studies help psychologists overcome their personal biases and differences between western and non-western cultures, but this is only to a certain extent

   
• 2

  • We must also consider that not all research is going to be culturally bias
  • For example, Loftus and Palmer’s research on eye witness testimony was conducted in the US with US participants but memory process doesn’t vary across cultures
  • Therefore, cultural bias should not always be automatically presumed unless there is evidence to suggest otherwise