neophiliacs

• reasons why new media is beneficial to society

  increased consumer choice

  e-commerce revolution

  revitalising democracy
• new media and increased consumer choice

  convergence and interactivity that characterise media technology and delivery today have increased consumer choice

  hundreds of entertainment and news channels on TV

  people can choose from of media delivery systems

  pluralist neophiliacs = competition between diversity of media will improve quality of media output
• new media and e-commerce revolution

  internet led to revolution in e-commerce in recent years

  e-retailers e.g., amazon have great economic successes and have undermined high street sales

  most major commercial companies have own websites

  e-commerce trend has resulted in more choice for consumers as it increases competition, leads to lower prices and puts consumers in control as they can compare prices from range of products and services
• new media and revitalising democracy

  new media technologies offer opportunities for people to acquire education and information required to play active role in democratic societies and make politicians more accountable

  internet is means of communicating information that giant corporations are unlikely to want to report

  access to wide range of information and alternative interpretations and viewpoints unlikely to be found in conventional mainstream media
• new media and revitalising democracy - SEATON

  many believe media is advancing progressive politics

  enables many-to-many communication, which allegedly is changing the way we do politics
• new media and revitalising democracy

  internet revitalises democracy by giving voice to those who would otherwise go unheard

  internet used by activists to:

  • monitor illegal / immoral activities of big businesses (link to recent boycotts)
  • harness mass support - e.g., MeToo
  • coordinate protestors and activists