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• Destination Management Organization (DMO)

  Coordinated and thoughtful planning of all elements that make up a tourism destination
• DMOs


  • Bring together organizations that serve all aspects of the visitor experience (lodging providers, attractions operators, restaurants, and retailers)
• Destinations with a strong DMO

  • More competitive
  • Have increased visibility
  • Have better economic performance than those without one
• Responsibilities of a Destination Management Organization

  • Promoting the destination through positioning statements, branding campaigns, high-quality product development, effective communication with stakeholders (e.g., residents), and maximizing financial resources available from both public and private sources, while ensuring value for money spent on projects that meet overall objectives
  • Educating travelers about the destination's attractions and offerings
  • Marketing through targeted campaigns
  • Working with other organizations on issues related to sustainability to achieve common goals (Serve, Support, Sustain)
  • Addressing resident concerns related to tourism
• Overall objective for a DMO

  To make tourism more sustainable and thus enjoyable for visitors for years to come
• Importance of Destination Management Organizations

  • Take advantage of their destination's unique potential
  • Conduct market research
  • Implement destination marketing strategies
  • Drive economic growth in a sustainable way
  • Attract investment
  • Engage with stakeholders to develop more favorable conditions
• Destination Management Organizations (DMOs) are the backbone of tourism destinations. They exist to: promote destinations, attract visitors, and develop a regional economy.
• DMOs are responsible for everything from attracting major sporting events to promoting local festivals. They work with businesses to help them understand what travelers need to have an enjoyable experience.
• Philippines' Leading Destination Management companies

  • Travelite (Philippines) Travel and Tours Co.
  • Blue Horizons Travel & Tours
  • Intas Destinations