Persuasion through direct contact with important decision makers, policy makers and legislators. Sometimes professional lobby organisations may be used. It is used largely by insider groups.
Lobbying
The National Farmers' Union (NFU), British Bankers Association (BBA) and Confederation of British Industry (CBI) lobby MPs. Age UK lobbies MPs on behalf of pensioners.
Public campaigning
Large-scale demonstrations of support for an issue or a group. It is designed to mobilise public opinion and to show the level of support to decision makers.
Public campaigning
Pro-remain demonstrations (organised by People's vote) and pro-leave demonstrations following the EU referendum.
Donations to political parties
Legal as long as they are declared. Typically used by large corporations, employer organisations or trade unions.
Donations to political parties
The Conservative Party received £11 million from property developers in Boris Johnson's first year as prime minister.
Media campaigns
Often feature celebrities and mobilise public support.
Media campaigns
The 2020 campaign to continue free school meals over the summer holidays (Marcus Rashford) and efforts to reduce the stigma for those suffering from poor mental health (Princes William and Harry).
Civil disobedience
Illegal methods used when other methods have failed. Includes blocking roads and bridges, invading runways, chaining to railings, and defacing valuable works of art.
Civil disobedience
Extinction Rebellion, Plane Stupid, the suffragettes.
Social media and e-petitions
Used to raise awareness, gain support, organise local action, and collect signatures for petitions.
Social media and e-petitions
The successful campaign to scrap the tampon tax, the e-petition to accept more Syrian refugees in 2015 which received 460,000 signatures.
Legal action
Judicial reviews aim to prevent discrimination and preserve public services.
Legal action
The Save Lewisham Hospital Campaign won a legal battle in 2013. The civil liberties organisation Liberty won a case against police use of facial recognition technology in August 2020.