The multistore model of memory was created by Atkinson and Shiffrin and it involves 3 parts; sensory memory, short-term memory and long-term memory
Sensory memory is the first stage of the MSM and is constantly receiving information though most is ignored
Capacity of sensory memory is very large, duration of sensory memory is 0.25 secs- 2 secs and encoding of the sensory memory is the 5 senses (sight, hearing, touch, smell and taste)
Walsh & Thompson (1978) flashed the letter 'O' twice with a brief interval; they found that the sensory store has a duration of 500 milliseconds
Short term memory (STM) is for events in the present or immediate past and decays very quickly
Short term memory has a capacity of 7 +/- 2 , it has a duration of 18-30 secs and its encoding is acoustic
Peterson & Peterson (1959) read participants nonsense trigrams then asked them to count backwards in 3s from a large number; they found after a 3 sec delay, 90% recalled compared to 2% after 18 seconds
Jacobs (1887) presented participants with a long list of numbers or letters which they had to immediately recall in the right order; found that the capacity for numbers was 9.3 and the capacity for letters was 7.3
Long-term memory (LTM) has an unlimited capacity, a duration of potentially forever and its encoding is semantic
Bahrick et al (1975) asked 392 ex-high-school students between 17 and 74 to identify their former classmates by free recall and photo recognition from a set of 50 photos; found participants were 90% accurate after 14 years and 60% accurate after 47 years
Wagenaar (1986) created a diary of 2400 events over 6 years and tested recalling events rather than dates; found he had excellent recall
Clive Wearing had a stroke in the link between his STM & LTM; his LTM was unaffected but he was unable to make new memories