C7 PLACE

• Upstream activities, process of supply of resource for productions product .
• Downstream activities, process from the distribution of finished goods to manufacturer reseller to delivery of products to end users. 
• Types of intermediaries (BRAW):

  1. Brokers
  2. Retailer
  3. Agent
  4. Wholesaler
• Roles of intermediaries :

  1. Providing speacialisation
  2. Overcoming discrepancies
  3. Contact efficiency 
• Marketing Channels structure:

  1.  Consumer market
  2. Business market
  3. Channel intensity design decision
• Channel intensity design decision :

  1. Exclusive distribution - one or two outlet
  2. Selective distribution - a few outlet
  3. Intensive distribution - as many as possibile 
• Functions of wholesalter :

  •  bulk breaking
  • Warehousing
  • Transportation  
• 4 categories of store retailer :

  1. Product assortment
  2. Relative price emphasis
  3. Level of service provided
  4. Ownership