SUPPORTIVE EVIDENCE - recall specific incident with initiation of phobia (supporting CC), supports Mower 2 process model and gives accuracy, e.g. little albert
COUNTER - DiNardo found neutral stimulus associated with fear doesn't always become phobia, can't identify incident, undermines validity
RWA 2 process model - gives knowledge to overcome phobia (extinction), treatment development (flooding, SD) and improvement of therapies
COUNTER - too reductionist , won't relate complex phobias e.g. agoraphobia
OTHER FACTORS - Seligman biological preparedness, innate tendency to acquire fear, CBT - phobia formed cognitively
