Lesson 2

• Media and Information Literacy


  • Recognizes the primary role of information and media in our everyday lives
  • Set of competencies that empowers citizens to access, retrieve, understand, evaluate, use, create, and share information
  • Media content in all formats using various tools, in a critical, ethical, and effective way, to participate and engage in personal, professional, and societal activities
  • A combined set of competencies necessary for work and life today
  • Considers all forms of media and other information providers such as libraries, archives, museums, and the internet irrespective of technologies used
  • Introduces learners to a basic understanding of media
  • Information as channels of communication and tools for the development of individuals and societies
• Purpose of Media Empowerment


  • To understand the functions of media and other information providers
  • To critically evaluate the content
  • To make informed decisions as users and producers of information and media content
• UNESCO: 'It lies at the core of freedom of expression and information'
• The reason why it is critical to study and understand media and information, and become proficient in using it especially today, is that more and more people have access to increasing technologies faced with challenges like: identity theft, phishing (sending emails from reputable sources to revel personal information and credit card number), plagiarism, fake news, etc.
• Freedom of Expression


  • A necessary precondition to exercise other rights such as the right to vote (suffrage), the right to freedom of assembly, and freedom of association with others
  • Ensure press freedom
• Roles of Media


  • Media as stewards and arbitrators of freedom of expression
  • Media are vital to democratic social systems
  • Provide access to information
  • Mediate daily life
  • Hold the powerful accountable
  • Provide platforms for open and factually informed discussions and dialogues
• Media


  • Any physical object used to communicate messages
  • Used to communicate including mass media such as radio, television, computers, and film
  • Source of credible information
  • Editorial process determined by journalistic values
  • Editorial accountability can be attributed to an organization or legal person
• Literacy


  • Ability to identify, understand, interpret, create, communicate, and compute using printed and written materials associated with varying contents
  • Continuum of learning; learners are able to achieve their goals, develop their knowledge and potential, and participate fully in their community and wider society
• Media Literacy


  • Ability to access, analyze, evaluate, and create media in a variety of forms
  • Empowers citizens by providing them with the competencies necessary to engage with the traditional media and new technologies
• Information


  Processed data, knowledge derived from study, experience, instruction, signals, or symbols
• Information Literacy


  Ability to recognize when information is needed, and to locate, evaluate, and effectively communicate information in its various formats
• Essence of MIL


  • Essential skill and competencies that allow individual to engage with media and other information providers effectively
  • Develop critical thinking skills
  • Life-long learning skills to socialize and become active citizens