Lesson 4

• Traditional Media


  Print media and broadcast media in general and both platforms are considered mainstream
• Print Media


  Consisting of paper and ink, reproduced in a printing process that is traditionally mechanical
• Broadcast Media


  Using airwaves as the transmission medium
• Trimedia


  Collective term for the three media [Print (newspaper), Broadcast (TV and radio)] platforms that prevailed before the new media
• New Media


  Content organized and distributed on digital platforms
• Social Media


  Online platforms used for social engagements
• Interactive Media


  Interact with the device or platform including gaming, education, health, financial, and other technologies
• Electronic Media


  Used for communication and includes a lot of devices both from traditional and new media
• Media Convergence (Hugh Zimmerbaum)

  • Previously separate media technologies are brought together by digitization and computer networks.
  • A transformative process.
  • Industries, technologies, and standards have had to change drastically in response to computerization.
• Types of Media Convergence

  1. Technological Convergence

  • convergence of previously separate physical technologies (print newspapers, television, CDs) into single devices.
  • also known as digital device convergence

  1.  Economic Convergence

  • economic strategies widely adopted in response to technological convergence by media companies.

  3. Cultural Convergence

  • sharing of values, beliefs, customs, and behaviors
  • result of globalization, modern advances in technology, through cultural intermarriage
• Parts of Economic Convergence

  1. Digitalization: media companies moving to and expanding their media on digital platforms.
  2. Conglomeration: a few large media companies own a large proportion of various media.

  Deregulation: government deregulation over these companies' size and functions.
• Examples of Cultural Convergence

  1. Music: rise of K-Pop
  2. Movies and Entertainment: worldwide streaming platforms like Netflix, HBO Go, Prime Video
  3. Cuisine: different countries and cultures
  4. Education: international, and multicultural “English” schools as a sought-after alternative in some Asian/Southeast Asian
  5. Language: World languages and language learning tools have become increasingly accessible to anyone with internet access
• Examples of Cultural Convergence

  1. Religion: religions have converged and cooperated despite their difference in beliefs.
  2. News Media and Journalism: creating a global network of ideas and opinions
  3. Literature: Books are translated into other languages, and in turn, it allows readers from all over the world to get a better understanding of a culture, traditions, and way of thinking.
  4. Sports: World Cup is something about global opportunities
• 3C’s of Media Convergence

  • Computing
  • Communication
  • Content