Lesson 5

• People in Media

  • People behind another form of media.
  • Uses text media, visual media, multimedia, etc. in disseminating information and imparting knowledge.
  • Media Practitioners - provide information coming from their expert knowledge or first- hand experience of event.
• People as Media

  • They are the media itself.
  • Person serves as the medium for another person to learn.
• People as Media Examples

  • Opinion Leaders - highly exposed to and actively use media. Source of viable interpretation of messages for lower-end media users. Opinions are accepted by a group.
  • Citizen Journalism - people without professional journalism training can use the tools of modern technology and internet to create, augment or fact-check media on their own or in collaboration with others.
• People as Media Examples

  • Social Journalism - using social media to make the content available to more people.
  • Crowdsourcing - obtaining needed services, ideas, or content by soliciting contributions from a large group of people and especially from the online community.
• Types of Journalist by Medium

  • Print Journalists - usually for newspaper/magazines.
  • Photojournalists - highly-trained photographers that are more interested in capturing images that tell a story.
  • Broadcast Journalists - both television and radio news. Can be behind the scene (research for the report) or on the air (read stories crafted by their colleagues).
  • Multimedia Journalists newest and fastest growing field. Have a wide set of storytelling abilities, as well as highly defined technical skills. 
• People Media

  • Assembly of people with common interest where they become the main means of communication.
  • Refers to persons that are involved in the use, analysis, evaluation and production of media and information
  • Types of people media include:

  1. Idea Generators: writers, painters, content creators
  2. Speakers: Politicians, newscasters, announcers, hosts

  Users: End users of the media platform
• Characteristics of Social Media

  Individualized, builds profiles: likes, personal details

  Connects with friends and people: friend referrals

  Uploads content in real time

  Enables conversations: public and private

  Provides tracking: history and threads
• Formats and Examples of Social Media

  1. Relationship or Social Networks: Facebook
  2. Microblogging: Twitter, Instagram
  3. Special Interest Networks: LinkedIn, Pinterest
  4. Media Sharing: YouTube, Flickr
  5. Collaborative News: Reddit, Waze
  6. Discussion Forums: Google Groups
  7. Group Buying/Merchant Sites: OLX, Groupon, Dealgrocer
  8. Virtual Worlds: Farmville, World of Warcraft
• People create and propagate different kind of information for different purposes.

  Different effects depend upon the interpretation of end users. Effects can be:

  Short or long and lasting

  Big or small

  Direct or indirect

  Positive or negative
• • Trends in social media include:

  1. Culture and sensitivity
  2. Bashing and bullying

  • Positive outlook and content, citizen journalism, vlogging, criticisms, fame, opinions, political discourse create impacts
• Advantages of Using Social Media

  Relationships - Physically apart persons can continue to communicate at a lower cost (send pictures, livestream), strengthening their ties.

  Diversion/Entertainment - Allows users to have a respite from their busy schedules.

  Learning - Provides real-time collaborative platforms. Resources can be made readily available.

  Recognition - Instant recognition by liking a picture

  Career Progression - Easier to market oneself through social media. Connections and referrals are established more quickly.
• Limitations of Using Social Media

  Relationships - People expect family/friends to respond immediately.

  Diversion/Entertainment - Can be addictive. Others find it hard to focus on their tasks and manage their time wisely.

  Learning - Teachers need to develop skills for a more inclusive way of facilitated learning. Not all information is accurate and valid.

  Recognition - Created a need for validation and attention.

  Career Progression - No separation of private and professional. What is posted about the private self might affect the professional.