How we interpret, analyse, remember, and use information to make judgements about others in different social situations
Person Perception
The mental process we use to form impression and draw conclusions about the personal characteristics of other people
Physical appearance
How you or another individual look like
Body language
A non-verbal communication. It is an expression of behaviour and allows us to make quick and accurate judgement about others
Facial Expressions
All individuals speak and understand the same facial language. It allows for us to perceive what an individual is feeling towards us or about a situation
Eye contact
A non-verbal communication. Too much eye contact = uncomfortable/unpleasant -> Threat, anger, hostility, unapproachable. Too Little eye contact = boredom, deceit, disinterest
Salience Detection
Something that stands out from it's environment, personal characteristics that are distinctive, prominent, conspicuous, noticeable and therefore attracts attention
Personal space
It is small invisible area that imminently surrounds someone in a social environment. It surrounds body and is seen as personal territory
Halo Effect
A cognitive bias in which an impression is formed about one quality of a person influences our belief and expectations about the person in other qualities
Attitudes
An evaluation a person makes about an object, person, group, event or issue
Tri component model
Affective component, behavioural, cognitive
Affective
Based on feelings that someone has for something
Cognitive
Our actions toward something
Behavioural
Our belief that we have for something
Behaviour tends to be inconsistent with the beliefs
Stereotypes
A collection of beliefs that we have about the people who belong to a certain group, regardless of individual differences among member of that group
Helpful aspects of stereotypes
Stereotypes allow us to understand the world around us. We meet too many people, some use stereotypes to help us determine how to behave around them - make decisions quicker
Harmful aspects of stereotypes
Tend to be generalised and incorrect/inaccurate information. Unlikely to have the characteristics that stereotypes assume and individual differences are generally ignored
Cognitive dissonance
A person experiencing discomfort or built due to behaving differently to what they should behave
Prejudice
A negative attitude toward another person or social group
Ways to reduce prejudice
Intergroup contact
Extended Contact
Superordinate Goal
Equality of status
Cognitive interventions
Discrimination
The positive or negative behaviour that are directed toward social groups and it's members
Characteristics of prejudice
Superiority
Attitudes display insecurity
Types of discrimination
Direct (discrimination)
Indirect (discrimination)
Types of prejudice
Old fashioned prejudice
Modern prejudice
Visual perception
Rules that we apply to the visual information to assist our organisation and interpretations of the information in consistent and meaningful ways
Sensation
Sensation is the process by which our sensory receptors and sense organs detect and respond to sensory information that simulates them
Perception
Perception refers to the processes by which we give meaning to sensory information
Depth perception
The ability to accurately estimate the distance of objects and therefore perceive the world in three dimensions
Depth cues
Monocular
Binocular
Binocular Convergence
Visual deception depth cues involving the inward turning of the eye to focus on near by objects. Brain detects depth by how much tension is in the eye muscles as they turn the eye inward
Retinal disparity
It is based on difference/disparity of the retinal images. The brain compares the images and the disparity form both retains and is then able to judge depth/distance
Accommodation
Automatic focusing of the eye in repose to changes in the distance view from and object. Brain perceives distance based on the culinary muscles (which control lense shape) contracting and expanding
Linear Perspective
The brain perceives the convergence of two parallel lines as the recede into the distance
Interposition
When two objects overlap one another, and the object obstructing a distant object is perceived to be closer to the viewer
Texture gradient
The gradual reduction of detail on a service as it recedes into the distance
Relative size
When the image on the retinas is larger it is perceived as close to the view, and when the image of an object is smaller, it is perceived to be further away
Height in the visual field
When an object is located closer to the horizon it is perceived to be further away, and when further from the horizon it is perceive to be closer to the individual
Figure ground
An object standing out from it's background usually due to a contour line
Closure
The psychological tendency to ignore, close-up, or fill in gaps of an image