WEEK 3

• Empowerment Technology


  ICT project for social change
• ICT


  • Cannot be separated with our daily needs
  • Can improve the quality of human life
  • Can be used as a learning and education media
  • Can be used as the mass communication media in promoting and campaigning practical and important issues, such as social change
• Social change


  The alteration of the social order of a society which may include changes in social institutions, social behaviors or social relations
• Analyze how target or intended users and audiences are expected to respond to the proposed ICT Project for Social Change

  1. On the basis of content

  2. Value

  3. User experience
• Concept paper


  A one- to two-page written document describing an idea for a project
• Good project/campaign


  • Specific
  • Measurable
  • Attainable
  • Realistic
  • Time-bounded
• Uses of a concept paper

  • To develop potential solutions or investigations into project ideas
  • To serve as the foundation of a full proposal
  • To interest potential funders
  • To determine whether a project idea is fundable
• Five elements of a concept paper

  • Introduction
  • Purpose
  • Project Description
  • Support
  • Contact Information
• Sample concept paper
• Activity 8
• ICT Project for Social Change

  A small part of a scheme of an organization with a common interest. The main purpose is to offer a facility for easy dissemination of information, a platform for volunteers and the leaders of the organization
• Designing and Copywriting for ICT Projects

  1. Quality check and error checking

  2. Copywriting to produce error-free outputs
• Tips and pointers for copywriting

  • Split paragraphs into shorter and fewer sentences
  • Split complex sentences into simpler ones
  • Highlight keywords
  • Use subheadings to identify subsections
• ICT Project Creation Process

  1. Planning Phase

  2. Analysis and Requirement Definition Phase

  3. Design Phase

  4. Testing Phase

  5. Release and Promotion Phase

  6. Maintenance Phase
• Demographics


  Factual information gathered from users of the ICT application, such as age, gender, income, religion, and profession. Used to learn the characteristics of the target audience and design the application effectively.
• Psychographics


  Market research or statistics classifying population groups according to psychological variables, such as activities, interests, and opinions (AIO variables), and values and lifestyles (VALS)
• Determining psychographics


  Observe the behavior of the target community, such as the topics they discuss and the images or posts they share