REVIEW E-COMMERCE

• 1. Commerce or Electronic Commerce


  A process of buying, selling and transferring using the electronic such as internet
• Internet Marketing


  Process of online promotion of brand
• Types of E-Commerce


  • Business to Business
  • Business to Consumer
  • Consumer to Business
  • Consumer to Consumer
• Production Concept


  Focuses on producing large amounts of product, readily available and at a low cost (bulk production)
• Product Concept


  Refers to quality of the products that came from good production process and management control
• Selling Concept


  Will build awareness of the product and develop services that stimulate the desire and interest of the consumer's preference and as will analyse the buying and selling effectiveness of the product. Focuses more in increasing the sales which the products needed to attain in order to be recognized in the market and in the economy
• Marketing Concept


  Mainly focuses on the customer wants, needs and who will decide the price of your product or services offered
• Societal Marketing Concept


  Emphasizes the welfare or the well-being of the society as it contributes to the development of the company and may also be the factor to outgrown actions that the environment created mainly focus on developing a favorable image in the market, which increases their sales and as well adapt to what the society considers as wants
• Microenvironment


  • Customers
  • Suppliers
  • Employees
  • Marketing Intermediaries
  • Competitors
• Customers


  Oxygen of the business, it is necessary to understand and supply what customers need. Identify the buyer behavior, where to access customers online
• Suppliers


  Can provide high quality products at a good price. The suppliers side by accessing levels to the internet, propensity to use and integration with existing systems
• Employees


  Relate to human resources that are so important especially in the new fields of doing business through internet systems. It requires the capability to learn new things and act fast. That helps create competitive advantage for the company
• Marketing Intermediaries


  Companies which help the organization sell, promote and distribute products and services in the market. For internet marketing, there are online intermediary websites. These intermediary websites work as a platform between consumer and business suppliers
• Competitors


  Online business is dynamic in nature, Therefore, it is important for organizations to monitor usage of the internet by the competition. The internet is the new medium through which companies undertake the task for customer retention and acquisition
• Macro Environment


  • Social Factors
  • Legal and Ethical Issues with Internet Usage
  • Technological Factors
  • Economic Factors
  • Political Factors
• Social Factors


  Through the advent of the internet is a universal phenomenon, but the usage pattern is not the same. The level of internet access and usage directly influences the buying behavior of the consumer. The social perception of the internet directly influences its use. The typical perception of the internet can be classified as no perceived advantage, little or no trust in the internet, security risk, cost usage and utility
• Legal and Ethical Issues with Internet Usage

  There are certain types of behaviors which are tolerated and accepted by the society around the use of the internet. These generally accepted norms are referred to as ethical standards. Countries are developing ethics related laws advocating the correct use of the internet. Any organization should be aware of these laws and develop their marketing programs after taking them into consideration
• Technological Factors


  Modern digital technology is disruptive in nature. It forces the organization to re-look at its strategies more often. The advent of the internet has seen the rise of online retailers, seriously hampering the function of neighborhood stores. The biggest challenge for today's organization is to access the current technological environment and figure which solution would be the best against the competition
• Economic Factors


  The overall economic prosperity of the country will determine the extent of e-commerce activities. Organizations will target developed economies for more internet based transactions as compared to a developing country
• Political Factors


  The political and the governing environment in the region or country is determined through the ruling government, public opinion and pressure/consumer advocacy groups. The government needs to put a control in place to monitor the development and usage of the internet. But as the internet promotes global collaboration, government agencies across the countries need to collaborate to ensure the safety of e-commerce
• Direct Marketing


  The best technique to grow a business in order to increase clients and make it successful in the long run. With the use of a digital marketing strategy, you may engage with current clients and potential customers by using digital channels like social media, pay-per-click advertising, search engine optimization, and email marketing
• Types of Direct Marketing

  • Telemarketing
  • Email Marketing
  • Social Media Marketing
  • Internet Marketing
  • Text Marketing
  • Direct Email
  • Kiosk
  • Direct Selling
  • Direct Response
• Telemarketing


  Involves contacting clients over the phone to sell them a product or service. With this form of direct marketing, companies can have employees or automated machines reach out to many individuals at one time
• Email Marketing


  Company reaches out to consumers by sending email messages to them. Consumers can either subscribe to a company's email list or companies can purchase a list of verified consumer emails through a mailing. It is considered as one of the most effective marketing strategies
• Social Media Marketing


  Uses various social media platforms to connect with consumers, popularize their brand, initiate business transactions and promote special offers
• Internet Marketing


  Uses online search engines to generate traffic to a company's website. Using the internet to market a company is often profitable, flexible and far-reaching
• Text Marketing


  Is when companies contact consumers via text messages. There is often a higher response rate with text marketing because of how often consumers use their cell phones
• Direct Email


  Allows a company to send information about products, special offers, services and sales to a street address via the postal service. Two benefits of direct mail marketing include versatility, meaning they can personalize it to the consumer, and make it easy for companies to send large amounts of product information to a targeted audience
• Kiosk Marketing


  Is a cost-effective way to reach many different consumers in a crowded setting, like a mall or grocery store. It involves selling products and services to customers through machines, most commonly a vending machine
• Direct Selling


  Involves a consultant selling products or services to a customer in-person at the customer's home or workplace
• Direct Response


  Is a kind of marketing which is known as broadcast advertising. It involves advertising a business through television, radio and multimedia
• Search Engine Optimization (SEO)


  A good strategy for an online business because it will help you to rank your brand and promote your products in every social media app
• Benefits of SEO


  • Bring organic search traffic on website
  • Generate leads cost effectively
  • Increase Brand Awareness
  • Gets you ahead of Competition
  • Optimizes your website for mobile user
  • Builds Trust
  • Improves all your other Marketing Strategies
  • Gets People into your Bricks and Mortar
• Search Engine Marketing (SEM)

  The process of paying search engines to show the website on the search engine results pages (SERPs)
• Types of SEM


  • Pay-Per Click (Paid search result)
  • Organic SEO
  • Local SEO (Free local listing)
• Benefits of Search Engine Marketing

  • Increased visibility
  • Targeted audience
  • Brand Awareness
  • Cost Effective
• Disadvantages of Search Engine Marketing

  • Cost
  • Competitions
  • Customer Trust & ad blocker
• Types of Online Customers

  • Discount Seeker
  • Impulse Purchases
• Discount Seeker


  They browse around, searching and contrasting various websites or stores in an effort to locate the best deal. They will always base their purchasing choices on their ability to save money. Discount consumers are also frequent customers, but they only contribute to a product when they are given discounts on standard goods and brands or when they only purchase inexpensive goods. The greater the discount, the greater the propensity to purchase. Discount hunters are constantly focused on cutting costs, whether it's because of financial difficulties, budgeting, or simply because they want to discover the best bargain
• Impulse Purchases


  Often known as impulse buying, refer to a consumer's last-minute, unplanned decision to acquire a good or service. The term "impulse purchaser," "impulse buyer," or "compulsive buyer" is used to describe someone who frequently makes such purchases. The act of buying something on the spur of the moment without any prior planning is known as impulse buying. It happens after customers feel the need to buy and is frequently unplanned and unhesitating. These components are connected to both internal (like emotions) and exterior (like environmental cues) fact