PURCOM LESSON 1-2

• Communication and technology


  Have become essential in today's generations
• Technology-assisted communication


  Combines characteristics of both interpersonal and mass communication
• Technology-assisted communication


  One or more people communicating by means of a mechanical device with one or more receivers
• Learning the history of communication is very significant because knowing what happened many years ago will help people understand what is going on now
• Language


  Led to the development of an oral culture where information was passed on by word-of-mouth form from one generation to another
• Writing


  Opened a lot of doors of opportunities for people because they can send and receive messages in a more innovative manner
• Writing


  • Invention of phonetic alphabet
  • Provides ways to permanent record and documented events
• Printing press


  Developed by Johann Gutenberg in 1453 made information available to a larger audience
• Printing press


  • Ascended literacy to human history
  • Made possible to print thousands of copies of a single book at a moderate cost
  • Face-to-face interaction was no longer necessary for gaining information
• Telegraph and telephone


  Were the first media to use electricity to communicate
• Telegraph


  • Point-to-point text messaging system that used coded pulses of electric current through dedicated wires to transmit information over long distances
• Telephone


  Linked people together for better communication network
• Photography


  Provided a way to preserve history
• Photography


  • Led to the development of motion pictures
  • Helped bring out the notion of popular culture or pop culture
• Radio


  The first mass medium that brought sport, music, talk and news into the living room
• Radio


  • Discovery of electromagnetic waves
• Television


  Believed to be the "great annihilator of time and space"
• Television


  • Brought news and entertainment into home
  • Transformed leisure time
  • Pioneered a new, immediate kind of information delivery
• Computers and internet


  Have opened another phase of human communication
• Computers and internet

  • Emails, chatrooms, newsgroups, social networks created "visual communities" among its users
  • Made information available by the click of a finger and no longer separated people from one another
  • Claimed as "global village"
  • Provides easy access especially for those people who have relatives abroad and in local provinces
  • Brings everyone (technology users) together since it became the alternative face-to-face communication
• DO NOT EXTINCT THE USE OF TRADITIONAL COMMUNICATION
• Relational technology

  DUCK AND MCMAHAN refers Cellphones, Ipods and other tech. devices to emphasize the relational functions and implications of their use in society and within specific groups
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  Relational technology


  Gadgets were seen less as a device to contact others and more as a means of displaying social status and membership
• Media and technology generations


  What separate generations is not just the chronological era in which they are born but also the media and technology that encompasses their world
• People who were born in the print media era perceive the world differently from those who were born after the introduction of technology
• DO NOT UNDERVALUE THE USE OF TRADITIONAL COMMUNICATION