Research method where neither the participants nor the experimenters know who is receiving a particular treatment. Used to avoid bias from expectations, ensuring that the outcomes are not influenced by either party's preconceptions.
Precise definitions of how variables will be measured or manipulated in a study. For example, defining "stress" in a study as a specific score on a stress questionnaire.
Factors other than the IV that might affect the DV, potentially making it difficult to draw accurate conclusions about cause and effect. Randomassignment helps control for these variables.
Randomly allocating participants to different groups to ensure that each group is similar at the start of the experiment. It helps improve internal validity, which is about establishing cause and effect within the study.
Also known as the experimenter expectancy effect, this is when researchers' expectations influence participants' behavior. Double-blind procedures help prevent this.
The principle that the just noticeable difference (JND) for a stimulus is proportional to the magnitude of the original stimulus. For example, noticing a difference in weight depends on how heavy the objects are to begin with.
Failing to notice a fully visible object because your attention is engaged elsewhere. For example, not seeing a person in a gorilla suit walk through a basketball game while you are focused on counting passes.
The processing of information by sensory systems without conscious awareness. For instance, brief, undetectable stimuli can influence behavior and attitudes.
A learning process where a neutral stimulus becomes associated with a meaningful stimulus, eliciting a conditioned response. For instance, a dog salivating when it hears a bell if the bell has been repeatedly paired with food.
A learning process where the strength of a behavior is modified by reinforcement or punishment. For example, a rat learning to press a lever to receive food.
This perspective focuses on observable behaviors and how they are learned through interaction with the environment. It emphasizes the importance of reinforcement and punishment.
Making decisions based on how easily examples come to mind. For instance, fearing plane crashes more than car accidents because plane crashes are more memorable.
Judging the probability of an event based on how similar it is to a prototype. For example, assuming someone who is quiet and loves books is a librarian rather than a salesperson.
Relying too heavily on the first piece of information encountered (the "anchor") when making decisions. For instance, basing salary negotiations on an initial offer.
Milgram's Obedience Study demonstrated people's willingness to obey authority figures even when asked to perform actions conflicting with their personal conscience.