It is a broad-scale movement engaging and mobilizing a large number of people in action to achieve development goals
It is a planned process seeking to facilitate change and development
It entails accountability taking into account the felt needs of the people, embracing the critical principle of community involvement, and seeking to empower individuals to action
It begins with a conscious recognition of problems then seeks the probable solutions to these problems
It involves building consensus between those affected and those who have the solution to the problems to arrive at a decision, including the allocation of adequate resources
It includes initiations, discussion, and deciding political will, action, and resource commitment
It generates acceptance of new ideas, attitudes, and technologies
It uses all available and potential communication resources for effective networking and active mobilization of information
It sustains awareness, cooperation, commitment, and action to achieve the common goal leading to the attainment of the community's vision, mission, and goal for the development of self-sufficiency