digital self

• Adolescence


  The period of physical, cognitive and emotional changes the individuals undergo as they navigate from childhood to adulthood
• Adolescence


  • The transition period of individuation for identity construction of an autonomous self
  • Need for personal space
  • Social Networking Sites provide the needed personal space and avenue for identity construction through anonymity, connectivity, and interactivity
• Types of Adolescent self-esteem

  • Self-concept
  • Personal Self-esteem
  • Collective self-esteem
• Adolescents' self-esteem


  • Affected by their perceived evaluation of other people about them
  • They tend to overestimate the extent to which other people evaluate them
  • They become preoccupied with how they present themselves
  • They package themselves by hiding their undesirable features and by highlighting their pleasant ones
  • They feel better about themselves when given good feedback
  • Social affiliation and communication are essential factors in adolescents' self-esteem
  • Adolescents tend to feel good about them when they are happy with their group membership and when their social support is available
• Personal online identity construction


  Refers to personality attributes of an individual which are not shared with other people
• Social online identity construction

  Refers to the aspect of individuals' self-concept that stems from their knowledge of their membership with a certain social group
• Facebook as a platform

  • Creating a space for self-revelation and assertion
  • Projecting needs and preferences
  • Creating a virtual surrogate group
  • Experimenting on a different identity
  • Managing impressions: positive self-presentation
• Individuals depict happy and pleasant dispositions in their Facebook accounts
• Individuals construct their ideal selves in front of their audience on Facebook
• Adolescents tend to overestimate the extent to which other people watch and evaluate them
• Positive effects of social media on society

  • Connectivity
  • Education
  • Help
  • Information and updates
  • Advertising
  • Noble cause
  • Helps in building communities
• Negative effects of social media on society

  • Cyber harassing
  • Hacking
  • Addiction
  • Fraud and scams
  • Reputation
• Social media has increased the quality and rate of collaboration for students
• Businesses use social media to enhance their performance in various ways, such as to meet business goals and increase annual sales
• False information can lead the education system to failure, in companies wrong advertising will affect productivity, social media can abuse the society by invading on people's privacy, some unnecessary sites can influence youth that can become violent and can take some wrong actions
• All the citizens are advised to adopt the positive aspects of social media and avoid negative effects, so that we can avail the benefits of these latest and emerging technologies
• impact of social media on society by W. Akram, R. Kumar
• Facebook- This is the largest social media network on the Internet, both in terms of total number of users and name recognition. came into existence on February 4, 2004, has within 12 years managed to collect more than 1.59 billion monthly active users and this automatically makes it one of the best mediums for connecting people from all over the world.
• Twitter- We might be thinking that restrictive our posts to 140 characters is no way to advertise our business, but we will be shocked to know that this social media stage has more than 320 million active monthly users who can build use of the 140-character limit to pass on information.
• Google+- is one of the popular social media sites in these days. Its SEO value alone makes it a must-use tool for any small business. was propelled on December 15, 2011, and has joined the major alliances enlisting 418 dynamic million clients as of December 2015.
• YouTube-the biggest and most well known video-based online networking site — was established on February 14, 2005, by three previous PayPal workers. It was later purchased by Google in November 2006 for $1.65 billion. has more than 1 billion site guests for every month and is the second most well-known internet searcher behind Google.
• Pinterest- commonly a beginner in the online networking field. This stage comprises of computerized announcement sheets where organizations can stick their substance.
• Instagram- is a visual online networking stage. The site has more than 400 million dynamic clients and is possessed by Facebook. A significant number of its clients utilize it to post data about travel, form, sustenance, workmanship and comparable subjects
• Tumblr- is a standout amongst the most hard to utilize informal communication stages, but at the same time it's a standout amongst the most fascinating locales. The stage permits a few diverse post groups, including cite posts, talk posts, video and photograph posts and in addition sound posts, so you are never constrained in the kind of substance that you can share.
• Flickr- articulated "Glint," is an online picture and video facilitating stage that was made by the then Vancouverconstruct Ludicorp in light of February 10, 2004, and later obtained by Yahoo in 2005. The stage is well known with clients who share and install photos.
• Reddit- This is social news and excitement organizing site where enlisted clients can submit substance, for example, coordinate connections and content posts. Clients are likewise ready to arrange and decide their position on the site's pages by voting entries up or down.
• Snapchat- t is a image informing application training item that was made by Reggie Brown, Evan Spiegel and Bobby Murphy when they were understudies at Stanford University.
• WhatsApp- Messenger is a cross-platform instant messaging client for smartphones, PCs and tablets. This application needs Internet connection to send images, texts, documents, audio and video messages to other users that have the app installed on their devices.
• BizSugar-is a person to person communication stage and specialty asset for entrepreneurs, business visionaries and directors. The site was made in 2007 by DBH Communications, Inc., a supplier of honor winning business distributions, and later obtained by Small Business Trends LLC, in 2009