suggest media uses crime as a way of selling goods to young people
‘crime is packaged and marketed to young people as a romantic, exciting, cool, and fashionable cultural symbol.’
crime has credibility and status due to media representations of criminal activities
this allows companies to capitalise on this credibility by associating their products with criminal activities
Hayward and young - commodification of crime
see the commodification of crime as romanticising crime and making it culturally acceptable
Corporations and advertisers use media images of crime to sell products, especially in the youth market.
e.g hiphop combines images of street hustler criminality with images of consumerist success
ways media can cause crime and deviance
imitation
arousal
desensitisation
knowledge of criminal techniques
target for crime
stimulating desires
glamourising offending
portraying police as incompetent
imitation
media provides deviant role models
resulting in copy cat behaviour - bandura social learning theory
e.g kids shows such as horrid Henry
a03 - schramm et al
most studies have tended to find that exposure to media violence has at most a small and limited negative effect on audiences.
argue that for most children, television is not particularly harmful nor particularly beneficial
livingstone
people continue to be preoccupied with the effects of the media on children because of our desire as a society to regard childhood as a time of uncontaminated innocence in the private sphere.
Gerbner cultivation theory
found that heavy users of television (over four hours a day) had higher levels of fear of crime.
makes audiences develop a mean world syndrome - fearful of the outside world
Greer and reiner
research on effects of media ignore the meanings viewers give to media violence
e.g give different meanings to violence in cartoons, horror films and news
reflects the interpretivist view that if we want to understand the possible effects of the media, we must look at the meanings people give to what they see and read.
lea and young
argue mass media helps to increase sense of relative deprivation
In today’s society, where even the poorest groups have media access, the media present everyone with images of a materialistic ‘good life’ of leisure, fun and consumer goods as the norm to which they should conform.
leads to poorer groups gaining sense of relative deprivation and exclusion as they cannot afford
Hayward and young - cultural criminologists
see late modern society as a media-saturated society, where we are immersed in the ‘mediascape’ – an ever-expanding tangle of fluid digital images, including images of crime.
blurring between the image and the reality of crime, so that the two are no longer clearly distinct or separable.
gang assaults are not just caught on camera, but staged for the camera and later packaged together in ‘underground fight videos’.
cultural criminologists
argues that the media turn crime itself into the commodity that people desire.
Rather than simply producing crime in their audiences, the media encourage them to consume crime, in the form of images of crime.