1.3.1 Product and service design

• Marketing mix


  A framework for businesses to create and implement successful marketing strategies
• The 4Ps of the marketing mix

  • Product
  • Price
  • Place
  • Promotion
• Product design mix


  The combination of elements that make up a product's design
• Elements of the product design mix

  • Function
  • Aesthetics
  • Cost
• Balancing the product design mix

  • Helps the product design to be both functional and attractive, while also being cost-effective for both the manufacturer and the consumer
• Function

  The intended purpose and the specific tasks the product is designed to perform.

  Most important aspect of its design because it determines how well the product will meet the needs of its intended users
• Aesthetics

  • The product's visual and sensory appeal, including its form, shape, colour, and texture.
  • Attracts customers, creating brand loyalty & generating word of mouth recommendations.
• Cost

  • The cost of production that directly affects the price point at which the product can be sold.
  • ensuring that customers perceive the product as valuable enough to justify its cost while still maintaining profitability for the manufacturer.
• A well-designed product should balance cost and value, ensuring that customers perceive the product as valuable enough to justify its cost while still maintaining profitability for the manufacturer
• Social trends refer to changes in attitudes, behaviours and lifestyles of people
• Changes in social trends

  Require companies to adapt their products to remain relevant to their customers
• Two current changes in social trends which require adaptation to the design mix

  • Concerns over resource depletion
  • Concerns over ethical sourcing
• Changes due to concerns over resource depletion

  Customers are becoming increasingly aware of the need to conserve natural resources and reduce waste. The product design mix may change to reflect waste minimisation, re-use, and recycling.
• Changes due to concerns over resource depletion

  • Companies may design products that use fewer materials, are more durable, and can be easily disassembled for recycling or repair. E.g. Superdry using recycled polyester in their jacket linings.
• changes in design mix to reflect ethical sourcing

  • products are produced without exploitation of workers/environmental damage
  • E.g. Tony's Chocolonely - produces chocolate that is made from cocoa that is farmed with 100% free from child labour