modernity and globalisation

• hyper globalists


  See globalisation as a positive feature of society
• pessimistic globalists


  See globalisation as damaging and dangerous
• strinati


  argues media is a global industry and creates global culture
• mcluhan


  global village

  idea that through global communications we have neighbours all around the world
• modern industry, production is organised on forest principles - mass production of standardised products in factories using low skilled labour

  based on ford motor company system
• modernity


  capitalism

  unit of production

  enlightenment project - focused on science and rationality
• features of globalisation

  • tech changes - beck risk society - leads to dangers
  • global economy e.g contactless payment, Apple Pay
  • political changes
  • changes in culture and identity
• Modern society first emerged in Western Europe from about the late 18th century.
• characteristics of modern society

  • nation state - a bounded territory ruled by a powerful centralised state
  • capitalism - private ownership
  • rationality, science, technology - secular, scientific thinking dominate
  • individualism - experience greater personal freedom, however structural inequalities still occur
• lash and urry - organised and disorganised capitalism

  • organised capitalism - where the nation-state regulates capitalism, maintaining conditions
  • disorganised capitalism - where nation-states no longer have control over capitalism due to rise of trans-national companies by globalisation
• beck - risk society

  • tech changes meant that we are becoming increasingly more aware of the risks that come from human-made technology rather than natural disasters
• economic changes

  • the global economy is increasingly a weightless/ electric economy
  • e.g contactless pay, Apple Pay, Spotify, Netflix, global 24 hour financial transactions
  • trans-national companies (TNCs) - Coca Cola, apple
  • leads to cultural imperialism, global capitalism
• ohmae - political changes

  • argues that we now live in a ‘borderless world’ in which TNCs and consumers have more economic power than national governments. 
  • States are now less able to regulate the activities of large capitalist enterprises (disorganised capitalism)
• changes in culture and identity

  • globalisation leads to cultural imperialism, where one culture in particular dominates local cultures
  • e.g western-owned media companies spread western culture to the rest of the world
  • ritzier - mcdonalisation