Godden and Baddeley retrieval failure AO3. They used a repeated measures design, meaning all 4 ppts took part in all 4 trials. This can lead to demand characteristics, they may have worked out the aim and behaved differently. There may also be practice effects as recall might have improved by completing the experiment multiple times. Fatigue effects are also relevant as ppts may have become tired or bored. This means the experiment design may have had an impact on the results, however it would have been difficult to implement another design as trained, willing divers were needed.