ENG-3A

• Communication


  Derived from the Latin words con (with), munus (a business), communis (common), communico (to confer or relate with one another)
• Functions of communication


  • Utilitarian
  • Aesthetic
  • Therapeutic
• Aspects of communication


  • Communication is integrated in all parts of our lives
  • Communication meets needs
  • Communication is guided by culture and context
  • Communication is learned
  • Communication has ethical implications
• Types of communication


  • Verbal communication
  • Non-verbal communication
• Elements of communication


  • Sender
  • Message
  • Channel
  • Receiver
  • Feedback
  • Adjustment
  • Noise
• Communication process


  A process of mutual interaction of people through sensory stimuli; a two-way process which occurs in an orderly and systematic sequence
• Issues in communication


  • Content
  • Process
  • Context
• Principles of communication


  • Principle of Clarity
  • Principle of Attention
  • Principle of Feedback
  • Principle of Informality
  • Principle of Consistency
  • Principle of Timeliness
  • Principle of Adequacy
• Communication ethics


  Deals with the behavior of an individual or a group
• Ethical communication


  Enhances human worth and dignity
• Unethical communication


  Causes threats to the quality of communication
• National Communication Association (NCA) developed the Credo for Ethical Communication which reminds that communication ethics is relevant across contexts and applies to every channel of communication
• Communication competence


  The ability to function in a truly communicative setting. It is the knowledge of effective and appropriate communication patterns and the ability to use and adapt knowledge in various contexts. It is also the synthesis of an underlying system of knowledge and skill needed for communication
• Components of communicative competence

  • Grammatical competence
  • Sociolinguistic competence
  • Discourse competence
  • Strategic competence
• Expected skills for college graduates (National Communication Association)


  • State ideas clearly
  • Communicate ethically
  • Recognize when it is appropriate to communicate
  • Identify their communication goals
  • Select the most appropriate and effective medium for communicating
  • Demonstrate credibility
  • Identify and manage misunderstandings
  • Manage conflict
  • Be open-minded about another's point of view
  • Listen attentively
• Global communication competence


  The ability of individuals that relates effectively to self and others in daily life. It is an innate individual trait, an internal ability that is enhanced and illuminated through the promotion of empathy in the process of socialization. In the global communication context, competence further requires individuals to be equipped with the ability to acknowledge, respect, tolerate and integrate cultural differences to be qualified for enlightened global citizenship
• Dimensions of global communication competence

  • Global mindset
  • Unfolding the self
  • Mapping the culture
  • Aligning the interaction
• Features of globalization


  • The emergence of transnational communication conglomerates as key players in the Global system
  • The social impact of new technologies, especially those associated with satellite communication
  • The asymmetric flow of information and communication products within the global system
  • The variations and inequalities in terms of access to the global networks of communication
• Major trends in globalization

  • Technology development has made globalization inevitable and irreversible
  • Economic transformation has led to a new landscape of economic world
• Impact of globalization


  • Virtual interactions
  • Cultural awareness in speech
  • Cultural awareness in body language
  • Time differences
• Roles of media in globalization

  • It enables communication to take place in real time over great distances
  • It advances the 21st century into what we speak as the globalization of communication
  • The emergence of electronic media and the digital media has brought about a radical change on how we see education
• Language and globalization


  • Chat room
  • Computer literacy
  • Cyberspace
  • Digital citizenship
  • Digital competence
  • Digital immigrants
  • Digital natives
  • Digital skills
  • Emoji
  • Emoticon
  • Ethnoscape
  • Hyperpersonal communication
  • Ideoscape
  • Mediascape
  • Mediamorphosis
  • OMG
  • Selfie
  • Streaming multimedia
  • Technoscape
  • Telematic network
• DIGITAL NATIVES


  Young people who are native speakers of the digital language of Computers; born on the era of technology
• DIGITAL SKILLS


  Ability to evaluate a variety of technological solutions; more than just knowing how to use a specific technology well
• EMOJI


  The creation of a new alphabet; pictograph
• EMOTICON


  Words without letters conveying emotional responses
• ETHNOSCAPE


  Landscape of persons who form the shifting world where we live
• HYPERPERSONAL COMMUNICATION


  Computer mediated communication that is more socially desirable than face-to-face communication
• IDEOSCAPE


  The movement of ideologies
• MEDIASCAPE


  Pertains to the electronic and print media in global cultural flows
• MEDIAMORPHOSIS


  Transformation of communication media
• SELFIE


  An ego-manical madness; gives focus on an individual
• STREAMING MULTIMEDIA


  Live audio and video available on a website
• TECHNOSCAPE


  Movement of technology
• TELEMATIC NETWORK


  Convergence of telecommunications and information processing
• VIRTUAL COMMUNITY


  Community that exists in the world of electronic communication rather than in the physical world
• VIRTUAL REALITY


  The use of computer to simulate an experience in a way that is obscure from reality
• CULTURE is manifested in our actions and affects how we tell the world who we are and what we believe in
• LOCAL COMMUNICATION


  Highly grounded on the cultural context
• GLOBAL COMMUNICATION


  Has turned to be a modifying factor of local communication. It attempts to bring changes that affect communication conventions