Influence of social media

• Labour's use of viral videos in 2017

  • Shared among young Facebook users at minimal cost
  • Demonstrated how the party could circumvent traditional print and broadcast media to spread its message
• UKIP's social media campaign in 2015


  • Reached out to voters on Facebook
  • Spent much of its campaign money on a social media campaign
  • Helped it win 3.8 million votes at the 2015 general election
• The winter general election of 2019 meant social media played a more important role than traditional canvassing, such as knocking on doors, due to adverse weather