Demonstrated how the party could circumvent traditional print and broadcast media to spread its message
UKIP's social media campaign in 2015
Reached out to voters on Facebook
Spent much of its campaign money on a social media campaign
Helped it win 3.8 million votes at the 2015 general election
The winter general election of 2019 meant social media played a more important role than traditional canvassing, such as knocking on doors, due to adverse weather
