Personalised election campaigns damage the credibility of leaders if they lack campaigning skills and popular support
Public faith in
Theresa May's claim to be 'strong and stable' was weakened after the U-turn on the party's policy on health and social care (dubbed the 'dementia tax')
Spatial leadership is not possible due to the fusion of cabinet, preferred self as a locating powers; prime ministers are 'reined in' by the forces of constraint
Theresa May lost control of the payroll vote, accepting in March 2019 that junior ministers could vote with their consciences on the indicative vote process over Brexit
After the poorly received manifesto and the loss of majority after the 2017 general election, Theresa May was forced to sack senior advisors Nick Timothy and Fiona Hill