Flownproduction

• Flow production

  • Uses an assembly line to produce lots of identical products
  • Each worker within the 'flow' completes a task before the product is passed on to the next worker, who completes a different task
• Continuous production

  • Production can be continuous with no stoppages
  • Factories operate 24 hours a day using machines and/or human workers rotating in shifts
• Economies of scale

  • Firm can buy raw materials in bulk
  • Reduces unit costs
  • Allows the firm to charge lower and more competitive prices for their products
• Mass market

  Firms in a mass market are likely to use flow production, as they produce (and sell) large volumes of identical products