population is not geographically isolated
mutations lead to reproductive isolation separating gene pools by preventing interbreeding / gene flow within one population
eg gamete incompatibility, different breeding seasons, different courtship behaviour preventing mating, body shape preventing mating
different selection pressures act on each population
so different advantageous alleles passed on in each population
so allele frequencies within each gene pool change over many generations
eventually different populations cannot interbreed to produce fertile offspring