Lesson 6, diass

• Communication


  The process of understanding and sharing meaning
• Discipline of Communication


  • Focuses on how humans use verbal and non-verbal messages to create meaning in various settings (from two persons, groups, to mass audiences across nations using a diverse set of networks and media)
• Four main types of communication

  • Verbal Communication
  • Non-verbal Communication
  • Visual Communication
  • Written Communication
• Verbal Communication


  Oral communication with words that you or others speak out loud
• Non-verbal Communication


  The ways in which beings convey information about their emotions, needs, intentions, attitudes, and thoughts without the use of verbal language
• Visual Communication


  The practice of using visual elements to get a message across, inspire change, or evoke an emotion
• Written Communication


  The exchange of information, ideas, or messages through written language in the form of letters, emails, notes, and more
• Main Goals of Communication

  • To inform
  • To request
  • To influence and/or persuade
  • To inspire
• Other Goals of Communication

  • To build relationships
  • To learn from others
  • To promote yourself or your cause
  • To socialize and have fun
• Communication process


  The exchange of information (a message) between two or more people
• The Sender


  • The communication process begins with the sender, who is also called the communicator or source
  • The sender has some kind of information – a command, request, question, or idea – that he or she wants to present to others
  • For the message to be received, the sender must first encode the message in a form that can be understood, such as by the use of a common language or industry jargon, and then transmit it
• The Receiver


  • The person to whom a message is directed is called the receiver or the interpreter
  • To comprehend the information from the sender, the receiver must first be able to receive the sender's information and then decode or interpret it
• The Message


  • The information that the sender wants to relay to the receiver
  • Additional subtext can be conveyed through body language and tone of voice
• The Medium


  The means by which a message is transmitted
• Feedback


  • The communication process reaches its final point when the message has been successfully transmitted, received, and understood
  • The receiver, in turn, responds to the sender, indicating comprehension
  • Feedback may be direct, such as a written or verbal response, or it may take the form of an act or deed in response, or it may take the form of an act or deed in response (indirect)
• Levels of Communication


  • Extrapersonal Communication
  • Interpersonal Communication
  • Intrapersonal Communication
  • Organizational Communication
  • Mass Communication
• Extrapersonal Communication


  Communication between human and non-humans
• Interpersonal Communication


  Communication between two or more people
• Intrapersonal Communication


  • Talking to ourselves
  • Prefix 'intra' means 'within' hence intrapersonal communication is self talk
• Organizational Communication


  • Communication inside a team-based business organization, where people communicate with one another
  • The flow of communication inside an organization may filter in up, down and horizontal directions
  • Companies also depend on external communication to exchange messages with people outside the organization
• Mass Communication


  • The process of imparting and exchanging information through mass media to large population segments
  • Newspapers, magazines and periodicals, the internet, e-mail, voicemail, faxes, audiotape, tele-conferencing, video-conferencing are means of mass communication
• Build Relationships


  Communication helps establish and maintain relationships with others. Builds trust and understanding between individuals or groups.
• Learn from Others


  Communication allows us to learn new things and gain knowledge from others' experiences. Ability to learn from others' successes and failures helps us grow and develop.
• Promote Yourself/Cause


  Communication helps to promote one's image and reputation. Effective communication can influence others' opinions and decisions.
• Socialize and Have Fun

  Communication facilitates social interaction and social bonding. Sharing experiences and having fun with others can strengthen relationships and create lasting memories.
• To Inform


  Providing information or news to others
• To Request


  Asking for something or action
• To Influence and/or Persuade

  Shaping thoughts, opinions, or attitudes through logical arguments, emotional appeals, or persuasive messages
• To Inspire


  Motivating or stimulating others to take action or adopt a new perspective