The factors that are most likely to cause a particular business to fail depend on lots of things, such as the experience of the owners, the size of the business, the product it sells and the market it's in
For businesses that operate in a dynamic market, such as in the technology market, a lack of innovation can be a big cause of business failure
For businesses that sell very price elastic products, economic changes that increase the relative price of their products (e.g. the availability of cheaper imports) can have a big effect on demand
Large and fast-growing businesses are more likely to fail due to communication problems than smaller or slower-growing firms
