Desires which are non-essential, even if consumers consider them to be essential e.g. Nike trainers
Scarcity
Problem where choices have to be made by producers, consumers, workers and governments about the best (most efficient) use of resources
Opportunity cost
The loss of the next best alternative when making a decision
Factors of production
Land, labour, capital and enterprise
Classification of Businesses
Classification Using the Economic Sector
Classification Using the Public & Private Sector
Classification Using the Economic Sector
Primary, Secondary and Tertiary Sectors
The Three Main Business Sectors
Businesses can be classified according to the type of business sector in which they operate
Classification into these sectors is a simplified way of categorising industries
It helps to provide a means of making comparisons between firms in the same sector
It does not capture the full complexity and interconnectedness of the business world
Many businesses operate across multiple sectors or may not fit neatly into a single category
Roles in the Primary, Secondary and Tertiary Sector
Farming in the primary sector
Manufacturing in the secondary sector
Hairdressing in the service sector
When a consumer chooses to purchase a new phone
They may be unable to purchase new jeans. The jeans represent the opportunity cost.
Primary sector
Concerned with the extraction of raw materials from land, sea or air such as farming, mining or fishing
Secondary sector
Concerned with the processing of raw materials such as oil refinement, and the manufacture of goods such as vehicles
Tertiary sector
Concerned with the provision of a wide range services for consumers and other businesses such as leisure, banking or hospitality
The chain of production
The series of steps taken to turn raw materials into a finished product that can be marketed and sold
Firms can often add value to their products throughout the chain of production
When a producer decides to allocate all resources to producing electric vehicles
They may be unable to produce petrol vehicles. The petrol vehicles represent the opportunity cost.
When a government decides to provide free school meals to all primary students
They may be unable to fund some rural libraries which may have to close. The libraries represent the opportunity cost.
Specialisation
When people and workers focus on one particular role or task and thereby gain significant skill in doing it
Division of labour
The separation of a work process into a number of tasks that are completed by a separate person or group of persons
Specialisation
Results in higher output per worker which increases productivity
More common due to specialised technology, machinery and increasing global competition
Occurs on individual, business, regional and global levels
Purpose of business activity
The activities that businesses engage in to produce goods or services that meet customer needs while adding value
Businesses are usually started by an entrepreneur
Changes in Sector Importance
As economies grow and develop, many of the firms within that economy will change their sector of operation (sectoral change)
Generally speaking, their are successively higher levels of profits to be made in each subsequent sector
The reason for this is that each sector adds more value than the previous sector
Higher added value equates to higher profits
The process of adding value
1. Taking raw materials and using them in such a way that the end product created is worth more than the cost of the raw materials used to create it
2. The added value is the difference between the price that is charged to the customer and the cost of inputs required to create the product or service
Methods of adding value
Branding
Offering more convenience to customers
Improving product quality or design
Building unique selling points
Entrepreneur
A person who is willing and able to create a new business idea or invention and takes risks in pursuing success
Adding value is an important concept for businesses. The greater the added value the more successful the business is likely to be and the higher their profits.
Successful entrepreneurs
Can identify and pursue opportunities
Create value for customers
Build thriving businesses
What entrepreneurs do
Organise resources
Make business decisions
Take risks
Organising resources
An entrepreneur must be able to gather and coordinate the resources necessary to start and operate a business
Making business decisions
Entrepreneurs must be able to make decisions that will determine the success or failure of their business
Less Developed Economies
A less developed economy will primarily be focused on the primary sector – with most people employed in agriculture and the production of food
There has been a global trend away from employment in primary sector industries over the last two decades
Only in the least developed nations is the proportion of the workforce employed in the primary sector consistently high
This is partly as a result of lower participation rates in education and a lack of infrastructure to support manufacturing or service provision
Taking risks
Entrepreneurship involves taking financial, personal, or professional risks
Employment in Agriculture in a Range of Economies since 1991
Malawi still retains the highest proportion of employment in the primary sector
China has seen a significant decrease in primary sector activity
Germany has had very low primary sector and will have likely been in manufacturing and services well before 1991
Characteristics & skills required by entrepreneurs
Risk taker
Decision maker
Organised
Creative
Great communicator
Independent
Emerging Economies
Improved technology enables less labour to be needed in the primary sector and more workers are involved in manufacturing
The proportion of workers employed in manufacturing has risen over the last few decades
Many businesses have relocated production facilities to take advantage of the lower average wage rates in these economies
Emerging economies have experienced growth in the tertiary and quaternary sectors in recent years, with many businesses now focused on the provision of consumer services
Risk taker
Entrepreneurs take financial, personal, or professional risks
Decision maker
Entrepreneurs must be able to make decisions that will determine the success or failure of their business
Secondary Sector Employment Since 1991
China has the highest proportion of employment in the secondary sector
Ghana and India have seen significant increases in secondary sector activity
Brazil and Turkey's secondary sectors have remained relatively stable over the period 1991 to 2019
Organised
An entrepreneur must be able to gather and coordinate the resources necessary to start and operate a business
Creative
Developing new solutions to solve existing or emerging problems is a key entrepreneurial role that helps a business stand out from rivals and achieve success