1.13 Enterprise and marketing in the development of products

• What are the key characterisitcs of customers

  Age

  Gender

  Disposable income

  Residential location

  Recreational interests
• Why might a customer buy a certain product

  Social and emotional needs

  Family needs

  Budget pressures

  Brand preferences
• What is Corporate Identity

  Branding that is used to present the image of a company to the public
• What are things designers use to create a brand/brand image

  Colours/combination of colours

  Fonts(Typset
• What is the use of labelling

  Attract customer attention

  Inform consumers about important information
• What are some things considered as important information printed on the packaging of food products

  Use by date

  Dietry information (e.g allergens)

  Country of origen
• What is global marketing


  Process of promoting a final product worldwide
• What is the purpose of global marketing

  Reach international markets which can rapidly grow a business
• What is one thing designers have to consider when promoting their products worldwide

  Consider cultural and religious beliefs of that country so that customers aren't offended and decency laws aren't broken 
• What are some ways of advertising

  TV commercials

  Billboard

  Social media

  Magazine advertising
• Calculation of unit cost of production

  Total direct material cost+total direct labour cost+(total manufacturing overhead cost ÷number of units)
• What innovation has allowed companies to see globally without international offices?

  The internet
• What does social media allow for in terms of promotion and advertising?

  For reaching potential customers worldwide and is a cheaper alternative to many other methods of advertising such as TV commercials
• What are cookies? 


  Data exchanged from website servers to customers' browsers which store customer preference information
• What are personalised video ads used for 

  Target customers who previously have shown interest in particular prodycTarget customers who previously have shown interest in particular products
• What do personalised video ads include

  Images

  Campaign text

  'Buy now' button
• What is viral marketing

  Marketing that relies of people sharing the promotion with their friends and family

  It's often used in the initial and growth stage of the PLC
• What aspects of costs are considered direct costs

  Direct labour

  Direct materials

  Direct consumable production supplies

  Direct factory overheads
• What aspects of costs are considered indirect costs

  Administration

  Personnel & security

  Maintenance

  Depreciation of equipment
• What can be considered overheads

  Premesis

  Shop fittings

  Sales staff

  Business rates

  Energy costs
• What is the definition of an entrepreneur

  Someone who demonstrates initiative and invests capital into an idea(business, project, other venture)
• Why do designers work collaboratively with other designers

  They're not expected to have all the knowledge to handle a single project alone so other designers who may specialise in different aspects may work with them
• What is the advantage of working collaboratively using cloud based file sharing softwares?

  Designers can work on the project whenever around the world in different time zones
• Who else other than other designers could designers work with depending on the company?  

  Engineers

  Ergonomists

  Manufacturing specialists

  Project managers