chap7

• Started in the early 1920's, jingles are tunes or music consolidated with short, attractive and catchy statements used in advertising products like soaps, toothpastes, shoes, dresses, to name a few.
• slogans, otherwise called as strap lines or tag lines are "simple, catchy and memorable phrase (or clause) accompanying a logo or brand that encapsulates products' appeal
• Logo

  is a Greek derivation of logos, to mean reason. (Webster.com) However, as a literary device, logo is described as a "statement, a sentence or an argument used to convince or persuade a targeted audience by employing reason or logic." (Zimmerlich, Blog Topics). And persuasion
• 1. Symmetrical/Geometric. Organization and stability (i.e. Audi, BBC)
• 2. Organic. Pleasure, comfort, interest, and spontaneity (i.e. Whole Foods, Fresh Market).
• 3. Abstract. Literal interpretations of ideas or directions (i.e. Apple, WWF)
• 4. Circles. Community, friendship, love, relationships, unity, perfection, attention, protection (i.e. Target, Starbucks, HubSpot)
• 5. Curves. Femininity, motion, happiness, rhythm, pleasure (i.e. Coca- Cola, Intel)
• 6. Spirals. Creativity, growth, evolution (i.e. Hilton, Sun Microsystems)
• 7. Rectangles. Familiarity, trust, order, peace, uniformity (i.e. Microsoft, American Express)
• 8. Triangles. Power, science, religion, law, masculinity, strength, purpose, energy, precision. (i.e. Chevron, Delta)
• 9. Vertical Lines. Masculinity, strength, aggression, courage, power
• 10. Horizontal Lines. Community, tranquility, calmness (i.e. IBM, AT&T) 11. Key Takeaways. Fifty percent (50%) of the world's most admired companies have rectangular logos
• poster is any piece of printed paper designed to be attached to a wall or vertical surface.
• poster it is a large, usually printed placard, bill or announcement, often illustrated, that is posted to advertise or publicize something
• poster it is an artistic work, often a reproduction of an original painting or photograph, printed on a large sheet of paper.
• Qualities of a Good Poster

  1.Clarity of words used

  2. Relevance or significance of posters in terms of its purpose and design

  3. Appeal or its pleasantness in the choice of words and design

  4. Readability of the message and graphics
• Guidelines on Designing a Poster

  Being a visual form of expression, a poster should be seen, read and un- derstood within few seconds.

  2. Limit the number of words.

  3. Make use of the full value of color.

  4. Create a maximum impact through visuals.
• Steps in Poster Designing

  1. Determine the overall message intended to present.

  2. Anticipate what audience will remember about the poster.

  3. List some probable captions which may take the form of slogans.

  4. Translate ideas into visual form.

  5. Choose your layout, image and fonts.

  6. Make posters visually appealing and interesting
• MEMO, is a brief and important message or record used for internal communication. It is used to transmit information quickly with a wide audience.
• Effective memo, “short, concise, highly organized, and never late” –Barbara Brown.
• REPORTING - It is an oral or written process of unfolding factual information in a “direct and uninterrupted manner” which student-reporters act like an authority of the topics assigned to them.
• Nordquist (2016) claims two (2) broad categories of reporting:

  1. Written - annual reports, progress report, etc.)
  2. Oral/visual – PowerPoint presentation, exhibits, news release, etc.) The report should be accessible and understandable
• Effective report should be empathetic, accurate, complete, concise, and clear.
• QUORUM It is the number of members that must be present for business to be conducted. The actual member is usually stated in the Bylaws of the organization.
• MOTIONS It is proposal what the assembly takes a stand or action on some issue.

  Four parts: 1. Present Motion – Make a proposal, “I move…

  2. Second Motion – Support for discussion, “ I second the motion.”

  3. Debate Motion – give opinions on the notion.

  4. Vote on the Motion – Make a decision
• ON MEETING WITH PARLIAMENTARY PROCEDURE • It is a set of well proven rules designed to move business along in a meeting while maintaining order and controlling the communication process.
• A question (motion) is PENDING when it has been stated by the chair but not yet voted on. The last motion stated by the chairs is the first pending. The main motion is always the last voted on
• A MOTION TO TABLE is often used in an attempt to “kill” a motion. There is always the option to “take from the table” any motion for reconsideration by the assembly.
• A MOTION TO POSTPONE indefinitely is a parliamentary strategy. This allows members to dispose of a motion without making a decision for or against it. It is useful in case of a badly chosen main motion for which either “yes” or “no” vote would have undesirable consequences.